Recent General Posts

Protecting Your Home: Winter Weather Hazards and Safety Tips by SERVPRO

12/1/2023 (Permalink)

SERVPRO equipment being stored for transport SERVPRO expert securing equipment

Florida may not experience the harsh winters that some northern regions endure, but that doesn't mean it's entirely immune to winter weather hazards. Even in the Sunshine State, occasional cold snaps, freezing temperatures, and unusual weather events can pose risks to your home. At SERVPRO, we understand the importance of being prepared for the unexpected. In this blog post, we'll explore the potential hazards of winter weather in Florida and share valuable tips on how to protect your home.

Winter Weather Hazards in Central Florida:

  1. Freezing Temperatures: Cold fronts can bring freezing temperatures to Florida, which can lead to various risks for your home.

  2. Burst Pipes: When temperatures drop significantly, water pipes in your home can freeze and burst, causing extensive water damage.

  3. Icy Conditions: Frost and ice can create slippery surfaces on driveways, walkways, and roads, increasing the risk of accidents.

Steps to Protect Your Home:

  1. Insulate Pipes:

    • Ensure that exposed water pipes are adequately insulated.
    • Use heat tape or pipe sleeves to prevent freezing.
  2. Drip Faucets:

    • During cold spells, let faucets drip slightly to maintain water flow and reduce the risk of freezing.
  3. Seal Cracks and Gaps:

    • Inspect your home for cracks and gaps in doors and windows, and seal them to prevent drafts and heat loss.
  4. Maintain Heating Systems:

    • Have your heating system inspected and serviced regularly to ensure it operates efficiently.
    • Replace air filters as recommended by the manufacturer.
  5. Protect Plants:

    • Cover sensitive plants or bring them indoors during freezing conditions to prevent damage.
  6. Prepare an Emergency Kit:

    • Assemble an emergency kit with essentials such as flashlights, batteries, blankets, and non-perishable food items.
  7. Check Smoke and Carbon Monoxide Detectors:

    • Test and replace batteries in smoke and carbon monoxide detectors.
    • Ensure detectors are functioning correctly to protect against fire and gas hazards.
  8. Clear Gutters:

    • Keep gutters free of debris to prevent ice dams and water backup.
  9. Trim Tree Branches:

    • Trim tree branches that could potentially fall and damage your home during winter storms.
  10. Stay Informed:

    • Stay updated on weather forecasts and emergency alerts.
    • Be prepared to adjust your plans and take necessary precautions based on weather conditions.


While Florida enjoys a generally mild climate, it's essential to be prepared for occasional cold snaps and unusual weather events. By taking proactive steps to protect your home and family, you can minimize the risks associated with winter weather hazards. SERVPRO is here to support you in the event of water damage or other issues caused by freezing temperatures or winter storms. Our experienced technicians are ready to assist you in restoring your home to its preloss condition. Stay safe and prepared, no matter what Mother Nature has in store for Florida. Your safety and peace of mind are our top priorities.

Top Reasons Why It Will Benefit Your Business To Hire a Commercial Cleaning Service

2/16/2021 (Permalink)

Blog Summary: SERVPRO of Apopka/Wekiva explains what commercial cleaning services are and the importance of hiring a commercial cleaner for your business 

What Are Commercial Cleaning Services?

Whether you own a restaurant, a boutique, an office space, or a supermarket, your commercial property must be regularly cleaned to maximize its function and appearance. Commercial cleaning services range from general cleaning to more specialized services such as mold removal, fire and water cleanup, and air duct cleaning. Below is a more detailed description of SERVPRO’s services.

  1. Water Damage Restoration:

Water damage could be the result of a flood, water from a sink that has leaked, a pipe that has burst, or a faulty air conditioner. 

  1. Mold Remediation

Buildings, offices, and homes can sustain microbial growth of mold if excess water and humidity are left untreated. Mold can spread and may cause health effects.

  1. Fire Damage Restoration

Fire damage carries with it the trauma of fire destruction, debris, air quality concerns, and potential health risks to those exposed. Water damage is often a secondary issue when there has been a fire. Fire damage services may include removal of debris, cleaning the fire-damaged areas of an office or home, purifying and making the air fresh and safe to breathe, and remediating any water damage.

  1. Building Restoration Service:

In the event of fire, water, or storm damage, the immediate concern is to protect the building, home, or office from further damage and to secure the structure for restoration to occur. Services include but are not limited to drywall, electrical, painting, roofing, tile, and carpet repair. 

How Commercial Cleaning Services Benefit Your Business:

To operate at peak productivity, businesses need to provide a clean environment for their team and clientele. Specialty cleaning services include air ducts and HVAC, biohazard and sewage, trauma and crime scene, carpet and upholstery, drapes and blinds, ceilings, walls and hardwood floors, odor removal, and deodorization, and vandalism clean-up.

Why Hire a Professional Commercial Cleaning Company:

The number one reason to hire a cleaning service is that they are professionals who are trained in the latest technology in the cleaning industry. SERVPRO of Apopka/Wekiva has highly trained staff with years of experience in commercial cleaning. The team is well-trusted throughout Orlando, FL. 

The SERVPRO team provides its own supplies. The right cleaning products are necessary to achieve the proper level and appearance of cleanliness. 

One reason to hire a professional cleaning company is health and safety. Your staff or clients won’t get sick as a result of an unhealthy work environment. 

It is important to have immediate service any hour or day of the week, especially during an emergency.

More About SERVPRO of Apopka/Wekiva:

SERVPRO of Apopka/Wekiva has been trusted in the commercial cleaning business for over 40 years. The team is highly skilled in the cleanup of commercial properties in the wake of fire, flood, water, and air quality damage. SERVPRO understands that time is money so we work to minimize time lost due to these disruptions. 

There is no job within the 407/321 area that SERVPRO can’t handle. 

For all of your commercial cleaning service needs, contact SERVPRO of Apopka / Wekiva. The office can be reached by phone at (407) 788-3124.

Found the perfect home for the perfect price or a perfect fixer-upper in Casselberry, FL

5/6/2016 (Permalink)

You find out after moving in or Buying the Home in the Orlando or Casselberry area and find out that it use to be an Illegal drug manufacturing home aka a meth house. A meth house can be any type of home from the $2 million mansion, trailer, typical suburban home, or even a retail store Bathroom.

Here are some signs that the home may have been involved in illegal drug activity.

Equipment left on Property:

  • Scuba Tanks

  • Camping Stoves

  • Propane Tanks

Trash Left on Property:

  • Rags With Red And yellow stains

  • Coffee Filters With Red Stains

  • Rubber Hoses

  • Empty Bottles of Automotive Fluids

  • Empty Blister Packs of OTC medication

Heavy Smells of:

  • Fertilizers

  • Rotten Eggs

  • Gas

  • Ammonia

The Exterior Of the home:

  • Boarded Up Windows/Blacked Out Windows

  • Burned Grass

What makes the home toxic is the absorption off the chemicals used in the cooking process. All the drywall, wood, ceiling and any appliances have absorbed the chemicals that were cooked into them. After the cooking process is done the toxins will release from any porous materials in the home

1 Pound of Cooked Meth Will make 5 Pounds of poisonous waste. When purchasing a home that may be questionable, an Industrial Hygienist can be called in to check for any potential health hazards present.

SERVPRO can take the process from beginning to end and return a healthy home to you and your family.

Bad Things Happen When You Go Easy in Performance Reviews

5/2/2016 (Permalink)

Contributed by Shannon Perez, General Manager

Here is some guidance on how to conduct Performance Reviews that I really appreciated.  The article was found on and is written by Christian Schappel.  This is very useful information, especially for those of us who have long-time employees and might be afraid of hurting someone’s feelings.  Read on and hope you gain as much as I have from this article.  

Bad Things Happen When You Go Easy in Performance Reviews:

Oh, goodie! It’s performance review time,” said no manager … ever. And as a result of this lack of enthusiasm, managers can screw them up — royally. Thankfully, we just found something very handy to help them avoid screw-ups.

Our good friends over at Resourceful Manager (we’ve told you about them before) recently put together an interesting presentation worth showing to your managers. It outlines the very bad — and often expensive — things that can happen when managers sugarcoat employee performance reviews.

Specifically, the presentation names ways — besides getting sued — in which easygoing reviews can cost you dearly (they start around slide 35 below).

The presentation below outlines what a sugarcoated review looks like, why it’s harmful, as well as the benefits of telling employees the honest truth (again, it goes beyond simply avoiding the courtroom).

Don’t let the slide count fool you, the presentation moves quickly. Managers will only need to dedicate about three minutes to it for them to understand the ramifications of going easy on under-performing employees.

How to have a difficult conversation

Of course, the problem stems from managers dreading uncomfortable conversations with employees.

Naturally, no employee wants to hear he stinks, and no manager wants to tell him he stinks. But it must be done.

By sticking to some do’s and don’ts managers can eliminate some of the awkwardness, take control of the conversation and achieve their objective — a substantial change in an employee’s performance or behavior.

Here’s a checklist we prepared that’s worth passing along to you managers:


§  Do be specific about what you want. The mistake some managers make when shooting for a goal is using general terms.
Example: A manager says, “You’re too laid-back. I want you to be more aggressive and proactive.” Nice, safe terms, but the employee ends up thinking, “What’s that mean?”
Instead, the manager could say, “I want you to call five ex-customers a week, find out why they left us and report back to me on what they said.” That establishes clear goals.

§  Do let the employee rant — a little. Some people feel the need to blow off steam or maybe mount a defense, even a flimsy one, for their behavior. That’s OK. You don’t want them to feel like they’re on the witness stand and can’t ramble a little. If they think the point of the conversation is just so you can cross-examine them, that’ll just give them an excuse to throw up their defenses and refuse to cooperate. So let them go on for a while, and then steer the conversation back to the point.

§  Do use “we.” Try to get the idea across that the issue is a problem for everyone involved. That often requires saying something as simple as, “We have a problem” or “We need to change.”
Then the person on the other side of the desk realizes the behavior is important and affects everyone – but without finger pointing. In other words, focus on the problem, not the person.
Bad example: “You’re too argumentative.”
Better: “The continual arguments are hurting our productivity.”


§  Don’t continually use “you.” Putting all the responsibility on the employee is a conversational black hole that’s almost impossible to escape from. The use of “you” — as in “You didn’t finish the job on time” — is an invitation to a fight. Contrast that with: “We need to talk about why the job wasn’t finished on time.”
No accusations, no blame. Just a conversation starter that works.
Let’s admit here that at some point you are going to have to use “you”; after all, we are talking about a specific person causing a specific problem. Just be aware that there are alternatives to continually using “you” in a negative way that kills the conversation.

§  Don’t use “however” or “but.” Some managers think if they lead with a compliment, it’s then easier to wade slowly into the problem. A symptom of that thinking comes out in conversations that go something like: “You’ve done a pretty good job, but …” and then the manager lowers the boom on the employee.
People aren’t fooled by that approach, and in fact, it often gets them angry and thinking, “She can never just say something positive.”
Consider substituting “and” for “but” and “however.” You’ll see how much smoother and positive the conversation can be.
Example: “You’ve done a pretty good job, and we need to talk about how to get back up to that level.”

§  Don’t feel as if you have to fill every silence. In an especially tense situation, you’ll be tempted to fill in every silent pause. Stay silent when there’s a lull in the conversation, and obligate the other person to fill in the silence. You’ll be surprised by the amount of information you get without even asking a question.

A HIGH-PERFORMANCE TEAM – Hiring successful marketing and salespeople is a science

5/2/2016 (Permalink)

Contributed by Shannon Perez, General Manager. 

This is something we have been struggling with for years.  I found this article just recently posted on (the article is by Tim Miller, President of Business Development Associates, Inc.) and printed it to have close by as we are building and improving our marketing and sales team.  I want to post this so that others can also benefit from this information. Even if you live outside the Central Florida area like Orlando, Ocoee, Winter Springs, Altamonte this is still great information.  This is our goal, a statement included in the conclusion of this article we are posting to the front:  Like most other business activities, failing to prepare is preparing to fail.

A HIGH-PERFORMANCE TEAM – Hiring successful marketing and salespeople is a science

More and more restorers are seeking to build an outside sales team in order to generate day-to-day leads that are not from programs, weather or luck.  They do this by calling on agents, adjusters, plumbers, property and facility managers, etc.  This is entrepreneurial activity at its best. If the work you need isn’t coming to you, go out and hunt for it!

Unfortunately, most owners of restoration companies have little, if any, direct selling or sales management experience. It’s no wonder that building a high performance-team of salespeople (marketing reps) is such a challenge.

Many have tried and have given up. They have been burned too many times by the salespeople who interview like superstars, who provide the “We are almost there; the big one is just around the corner” happy talk, month after month, until the deal suddenly vaporizes through “It’s not my fault.”

The key to any successful sales program is the right salesperson. But there are other very important factors to consider without which even the best salespeople will struggle to be successful.

These include how your salespeople will differentiate your company from the hundreds of competitors calling on the same targets, creating a unique value proposition so their sales team has something to offer — specific sales processes with accountability, coaching and sales management, just to mention some of the most important.

Still, the heart of any sales program (and a restorer’s ability to drive the growth of his or her own business) rests on its ability to hire qualified salespeople.

The good news is that hiring successful salespeople is a science more than it is an art. In our experience, there are four crucial elements for success. These are desire, commitment, responsibility and outlook.

Let’s analyze all four.

1. Desire

Desire is extremely important because it tells us how badly the candidate wants to succeed in sales. People without the passion or desire for greater success in sales are not people you want driving the growth of your business!

2. Commitment

Commitment means doing whatever it takes to succeed. Commitment is strongly related to terms like persistence, tenacity, perseverance… and even faith. Building a referral network takes a lot of work and a fair amount of time before substantial results are obtained. For these reasons, you need salespeople with as close to full, unconditional commitment as you can get.

3. Responsibility

The ability to take personal responsibility for success or failure is a hallmark of great salespeople. When salespeople make excuses, they’re actually selling themselves short.

Regardless of the excuses they make, it comes down to the fact that they aren’t taking full responsibility for their results. It’s like that old saying: The first step in correcting a problem is admitting that you have one. Until salespeople take full responsibility, they aren’t likely to make any changes that would improve their effectiveness.

4. Outlook

Outlook tells you how people feel about themselves, the work they do, whom they work for and whom they work with. It is similar to attitude. When people are between jobs, it’s not uncommon for them to have outlook issues because they are going through a difficult time. The goal is to determine whether or not the outlook problem is a temporary or chronic one before inviting them onto your team.

When selecting salespeople, you want as much of the four crucial elements for success as possible in their make-up.

But you also want to consider to what extent they have the five major weaknesses, which are need for approval, emotional discipline, supportive beliefs, supportive buy-cycle and ability to handle rejection.

Let’s analyze all five.

Need for approval

Salespeople that have a strong need for approval often feel being liked or getting the love and approval of a prospect may be more important than getting a meeting or the business.

Salespeople with this issue hurt you in that they can’t close or ask for the business. They can’t ask the hard questions. They can’t confront respectfully and are allergic to the word “no.” This leads to “happy ears” and a pipeline full of phony deals, chasing deals that are long dead and people that waste your most precious commodity — their time and the company’s time.

Emotional discipline

This is a very common weakness. Salespeople with this issue have a tendency to panic when they get thrown a curve ball or an objection. This panic is essentially the salesperson talking to them — thinking, strategizing, worrying and panicking in the middle of a sales call.

When this happens, they are focused on the voices in their own head rather than listening to the prospect.

Supportive beliefs

This means that the way a salesperson thinks will actually support their selling outcome. When those beliefs are non-supportive, they will sabotage their selling outcomes. So they question whether their beliefs are positive, supportive or damaging, such as:

•I am terrible at prospecting on the telephone.

•Nobody wants to talk to me anyway.

•I can’t dislodge incumbent vendors.

•I don’t like making cold calls.

•My list stinks.

•I can’t call on owners.

Supportive buy-cycle

This is one of the most important weaknesses in that candidates with a non-supportive buy-cycle are typically comfortable with prospects that don’t make decisions. Because of the way they make major purchases themselves, they “understand” the need for endless research, checking out the competition, “thinking it over” and fundamentally not making decisions.

Good salespeople understand that “Yes is OK,” and “No is OK,” but the “maybes” are the productivity killers. Good salespeople are able to help prospects make decisions instead of accepting put-offs, stalls and objections.

Handle rejection

There is no selling without rejection. In today’s world, there is a lot more passive rejection in which people simply don’t return your calls or emails and this can affect a lot of salespeople in a serious way. The key is not whether they get rejected or fear rejection but, rather, how long it takes them to recover when they do get rejected. The ideal salesperson is rejection-proof or at least rejection-resilient.

The hiring process

It is critical to understand whether or not your candidates have enough of the four crucial elements for success and the right amount and combination of the five major weaknesses as well as a host of other characteristics.

The only way to do that is with a screening tool designed specifically for consultative salespeople that looks at the concrete, job-specific skills, competencies and capabilities, which we really need to understand about a salesperson’s abilities.

Sales assessment tool is the first hurdle that any job candidate must overcome to even start the interviewing process. Simply put, if they don’t pass the initial assessment, there is no point wasting time interviewing them!

The rest of the hiring process consists first of a brief phone screening designed to put the candidate under the same sorts of pressure that they would face in real-life selling situations. This quickly sorts out the real salespeople from the estimated 70 percent of salespeople who are terrible, who go from one failure to the next during their entire careers.

The next step is a face-to-face interview. Again, this is a pressure test designed to determine whether the accomplishments and experience on their resume reflect real life or fantasy. Putting the salesperson through their paces with role-plays and asking them the hard questions most interviewers balk at again reveals the skill and quality of the candidate.

If the candidate gets past the first live interview, they are now what is typically a very small group of people you would be willing to hire. The next interview is much more traditional in nature. The pressure is off; you are warm and welcoming, and this is where you paint the picture of the opportunity for the right salesperson at your company.

Ideally, you will have a pool of two of three finalists to choose from. The last interview is their opportunity to make their case as to why they are the right fit.

Getting results

When we hire salespeople using this process, we are highly confident that the salesperson can do the job. But this doesn’t necessarily mean they will do the job. No matter how stringent the process, you can’t anticipate failing marriages, personal crises, drug and alcohol dependencies and the occasional sociopathic liar who can beat the system.

But what is more common and perhaps more disappointing is when good salespeople who are hired and then fail because they were not given the proper sales processes and training required to be successful, not given a tracking and accountability system (CRM), not coached and definitely not properly managed in order to clearly understand what they had to do in order to achieve success.

Like most other business activities, failing to prepare is preparing to fail.

Tim Miller is the President of Business Development Associates Inc., a marketing strategy, and recruiting and sales force development-training company. BDA helps restorers drive the growth of their businesses by building referral networks so that they are not overly dependent on program work, weather or good luck. To learn more and to receive a free assessment of your marketing rep or estimator/project manager, contact Miller at (847) 386-6556, or email him at

Why Listening to People is Important

2/8/2016 (Permalink)

Note from Shannon Perez, GM with SERVPRO of West Orange and Apopka/Wekiva:  There are a number of articles that really mean a lot to me.  Usually they have to do with people skills, relationships and employee appreciation.  Listening is so important in every relationship and it just isn’t utilized enough.  We all want to be heard and sometimes we are so busy talking that we don’t take the time to HEAR others.  This is definitely not a natural tendency of most and so it must be cultivated.  That is why I am posting this article.  It is one of the things I am passionate about and always try to apply in my daily life.  Let’s just say that this is a work-in-process but I will never stop trying to make sure I listen and hear others because it shows others that you really care about them.  Our employees are awesome and I want them to feel that way.  We love our customers and I want them to know that by truly listening to what matters to THEM.  Enjoy the reading. The following article is from 2014, but still offers so much value!


Tuesday, July 15, 2014 - by  John Keyser  


A friend of mine, a key leader with a major insurance company, regularly comes around her desk when one of her team members comes to speak with her. She feels that sitting side by side, rather than across a desk, leads to a better discussion. Why? Because she is putting that person at ease, she is conveying that she genuinely cares about him, and she is listening intently to what he has to say.

Another friend, a high level executive with a leading company in the sports industry, has made listening a priority. He tunes in to the person speaking with an open mind—without problem solving or seeking conclusions—while that person is speaking. It has been noticed and admired numerous times, not only by his immediate team members, but also by his senior executive colleagues.

Another example of active listening by leaders comes from Peter Hill, CEO of Billy Casper Golf, the leading company in golf management. Hill says, “When I am speaking, I’m not learning.” Indeed, more and more leaders are recognizing how essential listening skills are today.

Why now? Why are people striving to improve their listening skills? Because the quality of our listening determines the quality of our influence, and that brings huge benefits to our business.

Consider the statistic that some 40 percent of people in the workforce today do not feel appreciated and valued, and 70 percent are either actively looking for a new job or would very likely accept an offer if it came their way. Clearly, now is the time to reach out to our people in meaningful ways.

Email has become the easy and quick way to communicate, share info, make requests and answer questions. Yet, there is a dark side to the endless flow of emails coming at us. First, depending on how disciplined we are at managing emails, each of us may have 100 to 300 emails to read, delete, respond to, or act on each day. More disturbing is the fact that, to a great extent, emails have replaced conversations. 

We simply do not make the time to connect with and maintain solid relationships with people, as we should. We are on the go from the time we wake up until we turn off our bedside lamp. We’re too busy—way too busy.

This situation can and must be remedied by those of us who deeply care about our teams and our team members’ success. We must stop spending so much time in meetings, speaking with other senior execs, and in front of our computers. Instead, we must let the people doing the work of our companies know that we appreciate and value them and want to know their ideas. More important, we must listen attentively, with a quiet mind and a full focus, not thinking what we’ll say, not problem solving in our minds, or even partially thinking of our own to-do list.

On average, we retain just 25 percent of what we hear, which is because of our business and lack of listening skills. The good news is that we can learn to be a better listener and significantly increase our retention. There are principles and practices that can help us be intentional, purposeful, and conscientious when listening and that will make a huge difference with the spirit of our team members.

To earn and maintain quality relationships, our people need to know we genuinely care about them. By listening with an empathetic ear, by putting ourselves in their shoes, and by maintaining an open mind, we develop a culture of enthusiastic and energetic teamwork. Our conscious listening, which is listening to understand and learn, is our gift to others.

Be assured, the journey of improving our ability to quiet our minds, to focus on the other person, and to become a fully present listener, will significantly improve our effectiveness as a leader.